Collection: Earthly Co.

Earthly Co. is a brand dedicated to transforming everyday routines with their innovative “notpaper” towels. Recognizing the excessive use of disposable paper towels, they aimed to create a sustainable solution that would lighten the environmental burden while also being budget friendly. Their versatile reusable towels serve multiple purposes - from cleaning spills to acting as napkins or even makeshift plates—catering to a variety of household needs. They prioritized functionality without sacrificing aesthetics, resulting in a product that is both absorbent and adorable. With a focus on being washable, soft, and perfectly balanced in thickness, Earthly Co. has redefined what eco-friendly convenience looks like, proving that sustainability can be stylish